Insights
Thoughts on websites, AI and clarity in business.
What I learn while building and see inside businesses: websites that take work off your plate, AI in everyday use, and marketing that reaches the right people. Written for business owners, not specialists.
The watermelon ice cream: why we build action plans for small longings — and not for big ones
Between longing and reality there is always an action plan. Why we shy away from it for big goals — and what helps.
Vision is born from pain: why guiding visions are not created at whiteboards
Where there is burden, vision is born. On the power of the many — and why the drop in the ocean is where change begins.
Storytelling for NGOs: why good causes often tell weak stories
NGOs hold the strongest stories — and often tell activity reports. What a story that carries needs. From an NGO founder.
Why strategy projects rarely fail at strategy — and almost always at communication
Most strategies are good. Why they still get stuck — and the three things leadership teams should do differently.
Communicating reorganisation: what employees actually hear
What does this mean for me? Why now? Whom can I trust? — Change communication that preserves trust instead of spending it.
The common thread: how loose ends become a steerable project
When initiatives stall, effort is rarely missing — structure is. Three steps back to steerability.